WooCommerce CRO and AI Shopping Optimization
Opportunity Summary
You will help modernize and optimize a WooCommerce ecommerce website for a toy brand, going beyond a visual redesign. The project starts with a full ecommerce audit covering architecture, navigation, homepage, and key journeys, then uses the findings to improve discovery, mobile shopping, conversions, and average order value. Responsibilities include CRO strategy and execution, customer journey improvements, data capture, cart and visitor recovery, and personalization. The client also wants improvements to the sales journey including WhatsApp enablement and AI-assisted shopping experiences.
Ideal Candidate
An experienced ecommerce optimization specialist who can combine strategy with hands-on WooCommerce improvements. You understand UX for parents, CRO testing, segmentation, and automation tied to measurable funnel outcomes.
Project Insights
- Early wins usually come from information architecture, navigation, and product discovery upgrades
- Cart and abandonment recovery works best when flow logic is aligned with real customer behavior
- Mobile UX improvements often unlock disproportionate conversion gains
How to Prepare
- Outline your audit approach, including metrics you will review and how you prioritize fixes
- Describe 3-5 CRO opportunities you would test first after the audit
- Explain how you would implement personalization and automation within WooCommerce constraints
Typical Challenges
- Translating audit findings into prioritized CRO actions that ship quickly
- Balancing personalization and automation with performance and maintainability
- Tracking the full funnel so improvements reflect real attributed revenue
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Project Details
Skills & Requirements
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