Performance Marketing SEM Specialist for Paid Search
Opportunity Summary
This performance marketing role focuses on managing and optimizing paid search, supporting a SEM team while working across multiple accounts and category initiatives. You will set up and maintain campaigns, monitor bidding strategies and targeting, and manage budgets to align with performance goals. The position includes building large keyword lists, suggesting ad copy improvements, and implementing advanced structures and tactics such as DSA and shopping-style campaign variations. You will produce reporting and analysis to identify opportunities for optimization, and collaborate with stakeholders such as Sales, Data, and Product to drive results.
Ideal Candidate
A SEM specialist who can operate day to day in Google Ads, identify opportunities from data, and execute systematic optimizations. You have strong communication skills and can partner with other teams to improve funnel performance.
Project Insights
- Advanced campaign types require careful asset and feed alignment
- Large keyword list creation benefits from structured naming and negatives
- ROI-focused work needs tight measurement and clean reporting
How to Prepare
- Prepare a campaign teardown with before and after metrics, ROI, and key changes
- Explain how you build keyword lists and manage negatives
- Share how you report insights and prioritize optimizations weekly
Typical Challenges
- Keeping consistent performance across multiple accounts and tight deadlines
- Balancing bidding, budgets, and targeting changes without volatility
- Translating search data into clear optimization recommendations
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Project Details
Skills & Requirements
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