Digital Media Specialist for Advocacy Website
Opportunity Summary
You will maintain and expand a nonprofit advocacy digital presence across the main website and campaign subsites, including landing pages and action centers. Responsibilities include publishing content using templates and taxonomy, updating pages based on program inputs, and organizing image and video assets in a digital media library. You will also support digital advertising campaigns and analytics reporting to ensure content and ads drive engagement aligned with priority areas. The best fit is someone comfortable working with content systems, marketing analytics, and structured web page creation for fast-moving campaigns.
Ideal Candidate
A digital media specialist who has experience publishing advocacy or marketing content, organizing digital assets, and using analytics to improve performance. Comfortable coordinating with program stakeholders to translate briefs into web-ready experiences.
Project Insights
- Nonprofit digital roles often involve rapid updates from multiple program teams
- Paid and organic channels should be measured together to inform next steps
- Strong page structure and taxonomy help scale action centers and campaigns
How to Prepare
- Prepare 2-3 examples of landing pages or action-center experiences you built
- Outline your analytics approach, KPIs you track, and reporting cadence
- Be ready to discuss how you manage templates, taxonomy, and content quality
Typical Challenges
- Keeping content taxonomy consistent across many templates and campaign pages
- Connecting campaign activity to measurable engagement metrics
- Managing media assets and updates efficiently as new content arrives
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Project Details
Skills & Requirements
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